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This award is open to agencies, brands, production houses, design studios, creative studios, and content creators.
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Digies

Entry deadline extended until August 30, 2019
Final Showdown: October 17, 2019 | Le Méridien, Gurugram

Digies Trophy

About

Digital is the oasis for marketers. It has become a crucial part of every marketing plan.
Brand and agencies are finding more innovative ways to communicate than ever before. And that’s because digital has the tools and platforms to handle and deliver the message.
From social platforms to virtual reality, digital is vast and growing.
Digies, an initiative by afaqs!, aims to celebrate creative marketing communication initiatives by Agencies, Brands, Production Houses, Design Studios, Creative Studios, and Content Creators, from exceptional use of social media to integrating multiple platforms, from use of hashtags to a 120-seconder video, and more.
There are 38 categories to participate in. Aspirants can submit their work in single or campaign categories.
Additionally, there are 2 special awards, namely: Brand of the Year and Agency of the Year.

Categories

The use of high quality content that drives a brand's marketing message and increases overall revenue. The campaign must have a minimum of 3 platforms/channels for distribution.
Note:

Participants are advised to submit relevant information including stats, if any, to strengthen their entries.

The use of social media influencers to help drive the brand's message across social platforms leading to more sales and higher overall revenue.
Note:

Participants are advised to submit relevant information including stats, if any, to strengthen their entries.

The use of best practices of SEO /SEM to drive a brand's message in an efficient manner.
Note:

Participants are advised to explain the various SEO/SEM tactics used to achieve the campaign's objective.

The use of mobile and all its features to drive a brand's marketing message leading to more awareness and higher overall revenue.
Note:

Participants are advised to submit how they used the features of a mobile to achieve the marketing objective along with engagement stats.

The use of multiple digital mediums like banners, mailers, etc. to deliver a brand's message.
Note:

Participants are advised to submit how they integrated different online platforms to achieve the marketing objective.

The use of emails and newsletters to drive a brand's marketing message with quantifiable stats to back up.
Note:

Participants are advised to submit relevant information including stats, if any, to strengthen their entries.

The use of Performance Marketing to drive a brand's marketing message.
Note:

Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI.

The use of User Generated content in any form to further drive a marketing effort or initiate a brand's marketing campaign.
Note:

Participants are advised to submit relevant information including stats to strengthen their entries.

The use viral marketing to spread a brand's message.
Note:

Participants are advised to submit engagement stats to highlight the virality of the marketing campaign.

The use of Podcasting and its corresponding platforms to spread and drive a brand's marketing message.
Note:

Participants are advised to highlight how they successfully used podcast and its features to achieve the marketing objective.

The use of Data Analytics to execute or optimize a campaign.
Note:

Participants are advised to highlight how analysis of the insights, engagements, and number-crunching helped in optimising a campaign.

The use of affiliates to further a brand's marketing message and increase in sales.
Note:

Participants are advised to explain how affiliate marketing helped the brand achieve its target along with stats.

The use of Hashtags to optimise and popularise a campaign.
Note:

Participants are advised to submit how they innovatively created and used hashtags. Engagement stats are mandatory.

The use of digital platforms to successfully launch a product.
Note:

Participants are advised to submit how they innovatively used digital platforms to launch the product along with stats, if any.

The use of digital platforms to successfully launch a service.
Note:

Participants are advised to submit how they innovatively used digital platforms to launch the service along with stats, if any.

The use of interactive content to engage users during a campaign.
Note:

Participants are advised to submit how they converted/created an interactive piece of content and the engagement stats.

The innovative use of technology to drive a brand's marketing message.
Note:

Participants are advised to submit how they innovatively used the particular technology or a mix to achieve the objective.

The use of CSR initiatives to drive a brand's campaign.
Note:

Participants are advised to submit aim of the CSR initiative and its synergy with the brand along with any stats to help strengthen the entry.

The use of Programmatic advertising to drive a brand's marketing message.
Note:

Participants are advised to submit relevant information including stats, if any, to strengthen their entries.

The use of aesthetically and functionally useful design elements to create or redesign a brand's website
Note:

Participants are advised to submit the design guidelines followed along with relevant information that can help explain how the new UI/UX is different from the previous version.

The use of aesthetically and functionally useful design elements to create or redesign a brand's native app.
Note:

Participants are advised to submit the design guidelines followed along with relevant information that can help explain how the new UI/UX is different from the previous version.

The use of Facebook and its features to drive a brand's marketing message.
Note:

Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.

The use of Twitter and its features to drive a brand's marketing message.
Note:

Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.

The use of Instagram and its features to drive a brand's marketing message.
Note:

Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.

The use of Snapchat and its features to drive a brand's marketing message.
Note:

Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.

The use of YouTube and its features to drive a brand's marketing message.
Note:

Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.

The use of WhatsApp and its features to drive a brand's marketing message.
Note:

Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.

The use of TikTok and its features to drive a brand's marketing message.
Note:

Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.

The use of multiple social media platforms to drive a brand's marketing message. Minimum 2.
Note:

Participants are advised to submit the features they used for each platform to achieve the marketing objectives along with engagement stats.

The use of Virtual Reality and its features to drive a brand's marketing message.
Note:

Participants are advised to submit the concept, idea, and execution in the form of a case study along with any relevant stats.

The use of Digital first video to drive a brand's marketing message.
Note:

Participants are advised to submit YouTube link of the video along with a PDF explaining the brief and execution of the video. Video views and engagements are mandatory pieces of information.

The use of live streaming and/or real time video in any form to drive a brand's marketing message. It should be streamed and distributed by the brand's official channel only. For user generated videos, refer to Best use of User Generated Content.
Note:

Participants are advised to submit the original time of the video being streamed along with any relevant information that could help strengthen the entry.

A brand video that surpassed expectations in terms of views and engagement driving the brand's marketing message forward.
Note:

Participants are advised to submit the stats of the video.

The use of a Brand when it is seamlessly interwoven with another piece of content so as to further push it's core marketing message.
Note:

Participants are advised to submit the brief and execution of the brand integration. The video link has to be on YouTube.

A brand video that is not more than 30 seconds long and is digital first.
Note:

Participants are advised to submit the brief, idea, and execution along with stats, if any, to strengthen the entry. The video link submitted has to be on YouTube.

A brand video that is not more than 30 seconds long and is digital first.
Note:

Participants are advised to submit the brief, idea, and execution along with stats, if any, to strengthen the entry. The video link submitted has to be on YouTube.

Special Awards

Participants will receive scores for metals won:

Gold: 30 points | Silver: 20 points | Bronze: 10 points


The participant that receives the highest number of points in its class will receive one of the following titles:

Brand of the Year
Agency of the Year



(Example, a participant that wins a Gold, a Silver and a Bronze will have scored 30 + 20 + 10 = 60 points)

All participants will be automatically considered for one of these titles. They do not have to pay an additional fee.

In the event of a tie where two participants receive the same number of points, the one that has received more gold awards will be declared the winner.

Note: The individual brand would be considered for the award and not the group.

How to enter

While preparing your entries:

When preparing your submission for DIGIES, please review the entry criteria carefully.

Please ensure that your submission contains sufficient information. Do include relevant facts and figures where possible. Kindly select those that best promote your expertise.

Post Registration:

Once you register for the submission, login credentials for your entry account will be generated and emailed to you. You can use your entry account to add or delete your submissions for the awards and create a wishlist of entries and submit the final ones by adding those to the cart.

The contact details you provide in your entry form will be used throughout the awards process. If these details change after the form has been submitted, please send your new contact information by email to sudipto.adhicary@afaqs.com or isha.dara@afaqs.com

Post entry submission:

This entity name and address quoted in the registration form will be used for further correspondence relating to your entry, so please do cross-check this, particularly if your company has submitted more than one entry in any category.

Please note that we will use the company name rather than that of the project or team in our coverage.

How to make effective entries:

Stick to the word limit - short & crisp fits the bill

Avoid PR jargon & back your words with relevant facts instead

For e.g. 'Synergies' were created or Integration was ‘seamless’ but 'How?'

Write persuasively

Include supporting evidence

Ensure the links you submit are accessible

Don't forget to take a thumbs up from your client

PROOFREAD & ensure there are no spelling and grammatical errors.

Rules

Eligibility

This award is open to agencies, brands, production houses, design studios, creative studios, and content creators.

All work submitted should have an approval from the client.

Entry Guidelines

A single piece of work, if relevant, can be submitted in multiple categories.

The work submitted should have been released between June 01, 2018 to May 31, 2019.

Entries submitted should have beenr approved by the client before submission.

The afaqs! and Digies team reserve the right to use the submissions for promotions.

Results

The decision of the jury would be final and binding without a scope of challenge.

There would be no shortlist of entries and winners would be announced at the venue itself.

Mode of payment

The payment can be made online by credit/debit cards, net banking or via cheques.

Please make your Crossed Cheque or Bank Draft payable to "Banyan Netfaqs Pvt Ltd" in INR only, and mail the same at Banyan Netfaqs Pvt Ltd, B-3, Ground Floor, Sector 4, Noida 201301.

The entry will be considered accepted only when the entry fees has reached us (in case of net banking and cheques) For pricing details, kindly visit the Registration page.

Judging process

The jury will include senior tech executives and marketers.

The jury would be judging the entries basis only the submitted material.

The jury will be advised to gauge entries on the basis of idea, content, design, engagement, and innovation.